85% of respondents claimed that they do not protect tablets with comprehensive security 62% of respondents claimed that they do not protect smartphones with comprehensive security. and Canada) having an average cited value of US$ 52,154 (Rs Thirty One lakh).60% store digital assets on devices that would be impossible to re-create, re-download or re-purchase. India has the second highest perceived value of their total digital assets, with an average cited value of US$ 41,589 (Rs Twenty Five Lakh) preceded by North American (U.S. Some of the other interesting findings from the survey are as follows: The relevance of this solution is further substantiated by the results of McAfee’s ‘Digital Assets Survey’ which was aimed at analyzing the perceived worth of digital assets of Indian respondents and evaluating awareness levels to protect such precious data. McAfee LiveSafe service is available through select retailers in India for a 12-month subscription. McAfee’ LiveSafe service addresses the need, as the industry’s first unlimited cross-device security service that uses cutting-edge facial and voice recognition technology that is well poised to protect users’ digital lives.
With multi-device usage becoming main-stream in India, the need for comprehensive and all-in-one security protection across devices becomes paramount. The survey also showed that almost half of the respondents use 3 to 4 connected devices on average but do not adequately secure each of them. McAfee released its Digital Assets Survey which discovered that Indian internet users place an indicative value of Rs 25 lakh on their owned “digital assets” stored across their digital devices.